At 1000Bulbs, I served as Senior Digital Designer and led the design team. My role included mentoring other designers and stepping in on projects that required precision, strategy, and a high level of detail.
One of my key projects was the 1000Bulbs Brand Book. I worked closely with the marketing team to consolidate their research and guidelines into a cohesive system. The book established standards for logo usage, typography, color, and messaging, providing a foundation that aligned design with the company's strategic goals.
I designed ads featured in PUPN Magazine, a publication for higher education facilities The first ad introduced our new architectural panel and troffer fixtures. The second highlighted use cases for our lighting products while offering readers a targeted discount. Both pieces balanced brand storytelling with direct response tactics.
For the launch of our PremiumSpec architectural linear fixtures, I redesigned the product catalog. The new layout emphasized readability and featured detailed specs alongside high-quality photography. This project pushed me to think about how layout decisions affect technical clarity for customers making purchase decisions.
I helped create a new packaging system for the PLT product line, presented directly to the executive team. The bold green color scheme was designed to stand out on shelves and reinforce the PLT identity. This work showed how packaging design serves as both a marketing tool and a customer's first physical touchpoint with a brand.
As part of a win-back campaign, I designed a direct mail piece aimed at re-engaging past customers. The challenge was to create something eye-catching that also delivered a clear, incentive-driven message.
I also built Unbounce landing pages for seasonal and category-specific campaigns, including Christmas and lighting for higher education institutions. Each page balanced detailed product information with conversion-focused design, helping capture interest from both new and returning customers.
