I am currently working for 1000Bulbs as Senior Digital Designer, where I am the lead for the Design team. My responsibilities include providing guidance and feedback, while also taking on projects that require more precision and high attention to detail.
As the lead designer at 1000Bulbs, one of the most important projects I have worked on is the 1000Bulbs Brand Book. My task included bringing together information provided by the Marketing team into a document that is in line with newly established standards, such as the logo, typography, color palette, and our company's strategic goals.
I created print ads that were featured in PUPN Magazine, a publication dedicated to solutions and products for clientele in higher education. The first ad features one of our company's new architectural panel/troffer fixtures.
The second ad features a discount for readers while also highlighting different use cases for our lighting products.
Here I was tasked with redesigning a catalog featuring our new PremiumSpec architectural linear fixture. The layout features specs and important information, as well as high quality photos of the fixture showcasing different use cases.
One of the bigger projects I worked on was creating a new packaging design for our PLT line of products. Here is my final design that was presented to the executive team, which was looking for a unique, bright green color scheme intended to make the packaging stand out.
I designed this mailer that was intended to be sent to customers as part of a win-back campaign.
These are some screenshots of landing pages which I designed in a web application called Unbounce. The goal was to provide detailed information about some of our most popular categories, such as Christmas and higher education lighting.